Improving Cart & Checkout Experience
Project overview
Platform
Android (Mobile)
Focus
Checkout flow, pricing clarity, conversion optimization
This project focused on reducing friction during the cart and
checkout flow of a quick-commerce app. The goal was to help users
reach the payment stage faster, understand the final payable
amount clearly, and build trust through transparent pricing and
delivery options.
Key challenges
The existing checkout experience suffered from poor visual
hierarchy, hidden costs, and cognitive overload. Users struggled to
understand delivery options, total payable amount, and savings.
Important actions like proceeding to payment lacked emphasis,
resulting in hesitation and drop-offs.
Design approach
The redesign focused on merging cart and checkout into a single,
streamlined flow. Clear sectioning, improved typography hierarchy,
and prominent CTAs guided users naturally toward payment. Savings
and effective price were highlighted to reinforce trust and
decision-making.
Impact & results
The redesigned checkout flow reduced friction and improved user
confidence at the most critical stage of the journey. Clear pricing,
visual emphasis on savings, and a stronger call-to-action helped users
complete purchases faster and with greater clarity.
+1%
Cart-to-order conversion
Faster
Checkout experience
