Conversion-Driven Marketing Website
Project overview
Role
Frontend Developer & UI Engineer
Stack
HTML, CSS, JavaScript, Webflow
Category
SaaS Marketing Website
This project focused on building a high-conversion marketing
website for a SaaS product that helps businesses optimize,
verify, and personalize popup experiences. The goal was to
translate a complex product offering into a clear, fast,
and conversion-focused web experience that drives sign-ups
and user trust.
Challenges
The primary challenge was presenting a feature-rich CRO product
without overwhelming users. The website needed to communicate
value instantly, guide visitors through multiple use-cases,
and maintain performance despite heavy visual content and
interactions.
Development approach
I focused on building a modular, section-based layout with
strong visual hierarchy and clear CTAs. Animations were kept
subtle and purposeful to support storytelling without affecting
performance. Special attention was given to responsive behavior,
loading speed, and accessibility to ensure a consistent
experience across devices.
Impact & results
The final website delivered a clean, fast, and conversion-focused
experience that clearly communicated the product’s value. The
improved structure and visual clarity helped users understand
features faster, explore use-cases confidently, and take action
without friction.
