AskLayer — Feedback-Driven Marketing Platform
Project overview
Stack
HTML, CSS, JavaScript, Webflow
Category
SaaS Marketing Website
AskLayer is a marketing and feedback platform that helps teams
collect real user insights through surveys, flows, and interactive
feedback widgets. This project focused on building a clear,
conversion-oriented website that explains complex capabilities in
a friendly, approachable way while encouraging sign-ups and
product exploration.
Challenges
The challenge was to present multiple use-cases — surveys, user
feedback, and marketing insights — without overwhelming visitors.
The website needed to balance clarity and playfulness while guiding
users through product value quickly and effectively.
Development approach
The site was built using a section-driven layout with strong visual
hierarchy, clear CTAs, and lightweight animations to support
storytelling. Emphasis was placed on responsiveness, accessibility,
and performance to ensure a smooth experience across devices while
maintaining a modern, growth-focused visual style.
Impact & results
The final website delivered a clear, friendly, and conversion-focused
experience that helped users quickly understand AskLayer’s value.
Improved content flow, visual clarity, and responsive performance
enabled smoother onboarding and stronger engagement across marketing
and product teams.
Clear
Feature communication
